Gamification should not be done for the sake of gamification. It should be a business-led initiative that aligns to business strategy with a focus on improving specific key performance indicators (KPIs). The metrics to track and measure should be clearly laid down at the onset, and a business case should be created to justify the investments.
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About The Author
Soumya Tapadar is a Senior Business Consultant with the Strategy and Architecture practice within the Consulting and Systems Integration Unit of Tata Consultancy Services. He has over 13 years’ business and IT consulting experience working with top-tier clients across the US, Europe, and Asia-Pacific. Mr. Tapadar has led several consulting engagements across multiple domains and has been instrumental in the development of various sales and… Read More
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