Getting the Right Requirements for IT with Empathy-Based System Design

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Getting the Right Requirements for IT with Empathy-Based System Design

Posted July 16, 2014 in Agile Product Management & Software Engineering Excellence, Business Technology & Digital Transformation Strategies

THE NEW EXPECTATION IN CUSTOMER EXPERIENCE

The explosion of connected devices has set a new standard in consumer expectations, in that the "standard" is a moving target. Everything is connected, everything is digital, and everything is real time. There is no tolerance in the market for a company that produces great products but offers a poor service experience around that product or vice versa.