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Give the Customers What They Want: Improved CEM Systems

Posted December 7, 2017 in Business Technology & Digital Transformation Strategies
Gabriele Piccoli
Daniele Marchesani

Businesses hoping for increased customer engagement must fully consider customer experience management (CEM), or be left lagging behind their competition.

About The Author
Gabriele Piccoli
Gabriele Piccoli is a Senior Consultant with Cutter Consortium's Business Technology & Digital Transformation Strategies and Data Analytics & Digital Technologies practices and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and… Read More
Daniele Marchesani
Daniele Marchesani is a PhD in Information Systems at the Universitá di Pavia (Italy), with a master’s degree in business management and a background in computer science. His research focuses on the impact of IT solutions to enable customer experience management in the hotel industry.
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