Leveraging visuals is particularly important for a business architecture practice. Visuals matter, and for a business architecture practice to be effective, it must connect with people on a human level and in ways that build true understanding. Graphic recording is the visual live capture of content for an event or meeting, which acts as a visual record of the session. With this technique, there is little to no interaction between the graphic recorder and the speaker and participants. Graphic facilitation also includes visual live capture of the content for an event or meeting, but the graphic facilitator serves as a guide throughout the entire meeting process. These visual techniques bring people together to co-create around a specific topic, challenge, or opportunity. They allow people to “see” their thinking and shape concepts together.