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"Has Agile Crossed the Chasm?" Is the Wrong Question

Posted February 19, 2013 | | Amplify

Every model helps us see and make sense of some things, but obscures other aspects of the situation. And so it is with Moore's technology adoption lifecycle and the fabled chasm. Moore's model describes marketing high-tech products. But agile isn't a product, even though some firms try to sell it as such.

About The Author
Esther Derby
Esther Derby is a Cutter Expert. She draws on four decades of experience leading, observing, and living organizational change. Ms. Derby works with a broad array of organizations from startups to Fortune 500 companies. Based on experience and research, her approach blends attention to humans and deep knowledge of complex adaptive systems. Ms. Derby has been called one of the most influential voices within the Agile communities when it comes to… Read More
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