When most people think of applications involving business rules management systems (BRMS), they tend to think of rules used as a means to represent and simplify complex business logic, with rules expressed as IF-THEN statements using English-like syntax (e.g., IF CUSTOMER_INCOME = $75,000 - $100,000 AND CUSTOMER_HOMEOWNER_CODE = 3 THEN CUSTOMER_LIFETIMEVALUE = 9).
