The Importance of Managing Ideas

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The Importance of Managing Ideas

Advisor
Posted May 8, 2019 in Cutter Business Technology Journal


idea management

This situation might sound familiar: your company brainstorms or applies other methodologies to generate a vast quantity of ideas; however, this process doesn’t seem to translate into a healthy, balanced portfolio of R&D projects. Certainly, there is an inherent ”creativity” among your people and a strategy is in place, but somehow the “killer ideas” just don’t seem to emerge. This Advisor examines four main challenges within ideation and idea management.