Beginning in about March of this year, you could almost hear the collective sighs of relief from managers of established (i.e., pre-Web) companies. Before that, it had begun to seem that the rules of the business game were different for "e-firms" than they were for others. Great sums of money were being thrown at any new business idea that involved a Web site.
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About The Author
Robert D. Austin is a Cutter Consortium Fellow and a member of Arthur D. Little's AMP open consulting network. He is a regular speaker at the annual Cutter Summit and often delivers Cutter Bootcamps. Dr. Austin served as a professor on the faculty at Harvard Business School for more than a decade, and then as Professor of Management of Innovation & Digital Transformation at the Copenhagen Business School in Denmark. He is currently Professor… Read More
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