Executive Summary

Is It Time to Radically Change Your Approach to CRM?

Posted August 21, 2011 | Leadership | Leadership | Technology |

As I explore in the accompanying Executive Report, CRM continues to ride a growing wave of interest as businesses struggle to find any way to gain advantage in difficult markets and difficult economic situations. Companies have demanded, or at least pursued, strategies that I call the "Three Fs" (features, functions, and fads). Vendors have responded. New features, new functions, new fads, and even new CRM packages have hit the market at an amazing rate.

About The Author
Jim Love
Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More
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