KCRM: Beyond "Word of Mouse"

Posted September 30, 2000 | Leadership | Technology |

Obsession with technology often leads us to miss the obvious in our search for the inobvious. Customer relationship management (CRM) is no exception, with the data mining, Web warehousing, clickstream tracking, and channel integration solutions that are being feverishly deployed by e-businesses.

About The Author
Amrit Tiwana
Don’t have a login? Make one! It’s free and gives you access to all Cutter research.