Advisor

Knowing Your Customer Requires an Event-Driven Architecture

Posted May 30, 2018 | Technology |
Business & Enterprise Architecture

One way to better understand the customer is through data about that customer.

About The Author
Markus Warg
Markus Warg is Professor of Leadership, Service Design, and Risk Management at the University of Applied Sciences, Wedel (Germany). He created the Service Dominant Architecture (SDA) and is the board chairman of SDA SE. Dr. Warg heads the Institute for Service Design, which brings together world-leading service scientists to generate valuable impulses for practice from theory. He is a former board member of various insurance companies, including… Read More
Andreas Zolnowski
Andreas Zolnowski is a Research Associate at the University of Hamburg, a project manager for IT strategy and digitization, and has accompanied the establishment of a joint venture. His research interests focus on service research, digitization, business models, and service innovation. Dr. Zolnowski has worked on numerous research projects and is the author of various national and international research publications. He earned a PhD in… Read More
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