Advisor

Leap to Acceptance: Strategies for Success with Social Media

Posted September 28, 2010 | Leadership |

If social media is unimportant to a company, the company must consider that it is enormously important to its prospects and customers. But a company cannot simply tack it on and expect it to foster satisfied customers and a more innovative enterprise.

About The Author
Dann Maurno
Dann A. Maurno is the coauthor of Thin Air. His 22-year career in business and technology journalism includes stints as Editor-in-Chief at The Manufacturer andEnergy Business; in engineering positions at Raytheon and Genetics Institute; in publishing at Factory Mutual and Lilly Software; and as a freelance writer for such publications as Inbound Logistics, RFID Operations, and Manufacturing Business Technology. He can be reached at dmaurno at… Read More
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