Good architects also need to be good "marketects": they must be able to sell and promote their cause as well as publicize their achievements, outcomes, and results. But how do they do this? What tips and guidelines from the world of marketing can architects adopt to their advantage?
Executive Update
Marketecture: Selling Your Cause
Posted February 27, 2013 | Leadership | Technology |
About The Author
Roger Evernden has been an enterprise architect since 1984, specializing in the highly practical use of EA to manage organizational transformation. Mr. Evernden acts as advisor, mentor, and coach on EA initiatives, leads training workshops, and writes regularly about strategy and architecture. He provides a unique combination of training and tools to help architects and their teams throughout an EA program and at each capability level. Mr.… Read More
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