Executive Update

Marketing Science and Technology: Part II -- Spatial Diffusion

Posted April 14, 2007 | Leadership | Technology |

This Executive Update is adapted from Chapter 15 of our book Global RFID: The Value of the EPCglobal Network for Supply Chain Management (Springer-Verlag, 2007).

About The Author
Edmund Schuster
Edmund W. Schuster Edmund W. Schuster has held the appointment of Director of the Affiliates Program in Logistics at the Massachusetts Institute of Technology and is a research engineer at the MIT Laboratory for Manufacturing and… Read More
David Brock
David L. Brock is Principal Research Scientist at MIT and cofounder of and a Director at the Auto-ID Center (now EPCglobal, Inc. and Auto-ID Laboratories). The center was an international research consortium formed as a partnership among more than 100 global companies and five leading research universities. Dr. Brock is also Assistant Research Professor of Surgery at Tufts University Medical School and Founder and Chief Technology Officer of… Read More
Stuart Allen
Stuart J. Allen is Professor Emeritus, Penn State Erie, the Behrend College. He works on design of decision aids for application in manufacturing environments. He has a bachelor of science degree in mechanical engineering from the University of Wisconsin, a master of mechanical engineering degree from Seattle University, and a Ph.D. in engineering mechanics from the University of Minnesota. Dr. Allen has published over 50 journal articles in… Read More
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