Master Data Management: Transcending Technology, Solving Business Problems

Posted August 31, 2007 | |

"All the technology in the world does not, by itself, constitute MDM. The technology has to be accompanied by a strong set of organizational rules, business rules, and well-defined data elements that can be universally understood by the user community."

-- Al Moreno and Greg Mancuso, Guest Editors

About The Author
Al Moreno
Al Moreno is cofounder and coprincipal of Sinecon, a business intelligence consultancy specializing in data integration for BI/DW solution architecture design. He has more than 20 years of data warehouse and business intelligence experience and has implemented many large-scale solutions in both the US and European markets. Mr. Moreno can be reached at amoreno at sinecon-llc.com.
Greg Mancuso
Greg Mancuso is, with Al Moreno, cofounder and coprincipal of Sinecon. Prior to founding Sinecon in 2003, Mr. Mancuso was responsible for managing the DW solutions and data integration services group at Hyperion. He has been published in DM Review, is a columnist for DM Review Online, has coauthored pieces for Cutter Consortium, and speaks at industry conferences in the US and Europe. Mr. Mancuso can be reached at gmancuso at sinecon-llc.com.
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