NOT TOO FAR FROM THE MADDING CROWD

A young girl stands, hands clasped behind her back, as she watches her teacher scan a written report she's just turned in. "I think you'll be delightfully surprised by the quality of my work on this assignment -- I crowdsourced it." The cartoon may bring a chuckle, but for some engineering teams at Schlumberger, crowdsourcing is proving an appropriate tool for innovating or improving on products, services, or processes that these teams both develop and subsequently use.