This Executive Report assesses how a Danish bank managed to become the dominant player in the Danish mobile payment market by pursuing a disruptive “up-market” trajectory. By creating an autonomous business unit with full access to tangible and intangible organizational resources, Danske Bank developed the mobile payment app MobilePay, which has been downloaded by more than 60% of the Danish adult population, while creating a significant branding spillover effect in the bank’s favor.
Executive Report
MobilePay by Danske Bank: A Disruptive Mobile Payment Platform
Posted November 19, 2015 | Leadership |
About The Author
Mathias Skaarup Lyster is a Danish public speaker who has also presented material internationally at the CAC Academy’s event “Payments and Data: Are You Ready?” He is also a business blogger on LinkedIn. Mr. Lyster’s topics of interest include innovation and its ability to create a competitive advantage for firms. His work emphasizes balancing external opportunities and internal resources in order to build a bridge between the entrepreneurial… Read More
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