In the entire history of the buying and selling of consumers' personal information, I can't think of one scenario in which the consumer regularly took part in the transaction and thereby profited by it. In this billion-dollar marketplace, the consumer has been treated as an externality; an obstacle to overcome in the category-four-rapids flow of money between buyer and seller. Perhaps until now.
Advisor
Negotiating the Information-Selling Power Triangle
By John Berry
Posted August 2, 2007 | Leadership | Leadership |
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