On 25 April 1985, Coca-Cola introduced "New Coke" amid enormous hoopla and fanfare. Everyone had done their jobs correctly to that point. R&D had produced a product that outgunned Pepsi in taste tests. The advertising engine was ready to go with a marketing blitz. Coca-Cola plants around the country were geared up to produce the new drink. All systems, including IT systems, were go.
Article
The New Coke Paradigm: IT and the Bottom Line
Posted March 31, 2004 | Leadership | Amplify
About The Author
Tom Bugnitz's specialties include business and organization transformation through information systems, information systems organization management, technology planning, the impact of new and emerging technologies, the impact of technology on business strategies, information systems operations, strategic systems applications, and leadership for executives.
Mr. Bugnitz has lectured widely on these subjects and has codeveloped methodologies in… Read More
Bob Benson applies more than 40 years of academic and corporate experience to assist companies and government agencies in understanding the business value of IT, strategic and financial IT management, strategic IT planning, effective IT application development, and IT governance. He has written more than 100 Cutter Consortium Advisors on business technology strategy and IT governance as well as additional Executive Reports, Updates, and Cutter… Read More
Bill Walton's areas of special interest and expertise include performance measurement, integrated strategic planning, IT/business value, organizational change management, and technology driven change. Previously, Mr. Walton spent 17 years with Gartner Group and Real Decisions, where he was responsible for the development of several innovative IT measurement services and their associated analytical methods. Most recently, Mr. Walton was involved… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.