The Apple Watch is significant because it legitimizes the market for wearables (in general) and smart watches (in particular) by dramatically increasing the visibility of smart watches. (Smart watches are wearables designed to run 3rd-party apps; general wearables are fitness bands, activity trackers, and the like, that do not run third-party apps.) It is also leading to a wave of innovative new products -- including apps designed to work with the Apple Watch, as well as new smart watch offerings from other vendors that have been inspired by Apple's innovation. And, perhaps most importantly, the proliferation of smart watch users will offer companies a new and very dynamic touchpoint for engaging with customers.
Advisor
The New Customer Touchpoint -- Smart Watches and Other Wearables
By Curt Hall
Posted April 21, 2015 | Leadership | Technology |
About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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