Organizing the Creative Crowd for Innovation

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Organizing the Creative Crowd for Innovation

Advisor
Posted November 26, 2009 in Business Technology & Digital Transformation Strategies

Crowdsourcing, as a making process, has problems because of its perceived lack of management control and the related uncertainty and risk regarding outcomes. At the same time, crowd creation1 appeals as a potential source of inexpensive innovation infusion, got from a global talent pool.