To remain successful and to disrupt instead of being disrupted, best-in-class B2B organizations are recognizing the increasing importance of “the customer experience” to maximize value. Consequently, they have initiated profound transformations to develop customer preference and maximize margins.
Executive Update
Paving Your Way to Customer Excellence in the B2B Market
Posted May 28, 2020 | Leadership |
About The Author
François-Joseph Van Audenhove is a Partner at Arthur D. Little (ADL), Global Practice Manager of ADL’s Travel and Transportation (T&T) practice, a member of ADL’s Strategy & Organization (SO) practice, and a member of ADL’s AMP open consulting network. He leads ADL’s Global Competence Center in Rail and Urban Transport; heads ADL’s Future of Urban Mobility Lab, a think tank on mobility; and is a recognized key speaker on mobility topics… Read More
Maxime Dehaene is a Manager at Arthur D. Little (ADL), based in Brussels, Belgium, and a member of ADL’s Strategy & Organization practice. He has more than five years’ experience in strategy and management consulting. Mr. Dehaene has supported many companies in shaping their commercial strategies and transformation programs, both within B2B and B2C environments. He specializes in strategic assignments for various industries (energy &… Read More
Aurelia Bettati is a Senior Consultant with Cutter Consortium; a Partner at Arthur D. Little (ADL), based in Paris, France; and Global Head of ADL’s Strategy and Organization (S&O) practice. She has more than 16 years’ experience in strategy and management consulting. Ms. Bettati applies deep experience in consumer-facing sectors to help leading firms shape strategy. She specializes in growth strategies for various industries (travel &… Read More
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