Sadly, I believe that the data management (DM) community has fallen down when it comes to ensuring data quality within the vast majority of organizations. Yes, these people talk the talk, but they don't seem to walk it. They claim that data quality is important, and they're right about that. They also claim that they should be responsible for ensuring data quality, which also seems fair. But, as we can see by the myriad data challenges faced within most organizations, their vision begins to fail.