Reacting to a Crisis: The Role of Planning and Technology in Crisis Communication

Posted December 31, 2010 | |

It is 3 pm on a Tuesday afternoon in May when your administrative assistant interrupts your weekly staff meeting. He reports that a tornado is on the ground several miles from your office building and moving toward your location. There are more than 500 employees in the five-story office building. You are the CEO of the company. Do you know what needs to be done? How will the employees be notified? Who is in charge of the notification?

About The Author
Catherine Szpindor
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