Advisor

Reinvention: McDonald's Did, and Circuit City Didn't

Posted February 12, 2009 | Leadership | Leadership | Leadership |

I am sitting here, sipping my free cup of coffee at McDonald's, looking across the parking lot at the huge going-out-of-business banners strung across the entrance to my local Circuit City store.

"I wonder," I joked with the McDonald's manager, who I know pretty well, "if they had to pay for those banners up front and in cash?"

About The Author
Robert Charette
Robert N. Charette is a Cutter Fellow and a member of Arthur D. Little’s AMP open consulting network. He is also President of ITABHI Corporation and Managing Director of the Decision Empowerment Institute. With over 40 years’ experience in a wide variety of technology and management positions, Dr. Charette is recognized as an international authority and pioneer regarding IT and systems risk management. Along with being a Contributing Editor to… Read More
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