Pierre Berthon is the Clifford F. Youse Chair of Marketing at Bentley College (USA). He has held academic positions at Columbia University as well as Henley Management College, Cardiff University, and University of Bath (UK). Mr. Berthon's research is eclectic, appearing in journals such as Sloan Management Review, California Management Review, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Business… Read More

Leyland F. Pitt is Professor of Marketing, Segal Graduate School of Business, Simon Fraser University (Canada); and Senior Research Fellow, Leeds University Business School (UK). Mr. Pitt has also taught in executive and MBA programs at the University of Chicago's Graham School of Continuing Studies, Columbia University Graduate School of Business, Rotterdam School of Management, and London Business School. His work has been accepted for… Read More

Kirk Plangger is a PhD candidate in marketing at the Beedie School of Business, Simon Fraser University (Canada). Mr. Plangger's work has been published in Business Horizons, Journal of Advertising Research, Journal of Public Affairs, Journal of the Academy of Business Education, Journal of Financial Services Marketing, Australasian Marketing Journal, and Journal of Strategic Management Education. He can be reached at kirk_plangger@sfu.ca.