Deciding whether to make a particular investment is not the only thing we have used ROI for in the past. What we really need to make these decisions is not necessarily a financial tool, but some way of ranking projects.
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About The Author
Robert D. Austin is a Cutter Consortium Fellow and a member of Arthur D. Little's AMP open consulting network. He is a regular speaker at the annual Cutter Summit and often delivers Cutter Bootcamps. Dr. Austin served as a professor on the faculty at Harvard Business School for more than a decade, and then as Professor of Management of Innovation & Digital Transformation at the Copenhagen Business School in Denmark. He is currently Professor… Read More
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