Business is increasingly moving toward a marketplace model. This model is in sharp contrast to the traditional view of an organization as a production line. In this new world, organizations collaborate together, consuming and offering services to maximize efficiency, better serve customers, and achieve long-term advantage. This is the world of service orientation, in which business is increasingly less supported by software and more enabled by it.
Executive Summary
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.