Executive Report

Social Business Analytics: Beyond Social Media Listening

Posted January 29, 2015 in Business Technology & Digital Transformation Strategies, Data Analytics & Digital Technologies

Taking advantage of social media insight requires integrating and analyzing social media in conjunction with enterprise data and correlating the findings. This Executive Report examines how social media analytics, when combined with traditional business analytics, can provide rich insights organizations can apply to a range of BI, CRM, marketing, product development, and other data analysis and performance management efforts.

About The Author
Curt Hall
Curt Hall is a Senior Consultant with Cutter Consortium’s Data Analytics & Digital Technologies and Business & Enterprise Architecture practices and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology trends, application development trends, markets, software, and services. He has extensive experience as an IT analyst covering technology and application development… Read More
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