Social Media Monitoring: Time to Take It Seriously?

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Social Media Monitoring: Time to Take It Seriously?

Posted September 30, 2010 in
In this issue:

This issue of CBR was quite interesting and a lot of fun to write about. It centers on a very timely and increasingly pervasive topic: social media, focusing our attention on the monitoring of the social media landscape by organizations. As the saying goes, and which Vince alluded to in his contribution, you can't manage what you don't measure.