This issue of CBR focuses on a very important and timely topic: how to unlock the value of social networking. The perspective we take is that of the organization, not the individual. While online communities are almost as old as the Internet, there is no available blueprint for organizations that wish to take advantage of the seemingly unending stream of new community-enabling tools -- from Facebook to LinkedIn to Tweeter or TripIt.
Article
Social Networks: Organizational Value Remains to Be Unlocked
Posted April 30, 2009 | Technology | Cutter Benchmark Review
About The Author
Gabriele Piccoli is a Fellow with Cutter Consortium, a member of Arthur D. Little's AMP open consulting network, and the Editor Emeritus of Cutter Benchmark Review. Dr. Piccoli is the Edward G. Schlieder Endowed Chair of Information Sciences at Louisiana State University's E.J. Ourso College of Business, and Director of the Digital Data Streams Lab. His consulting, research, and teaching expertise is in strategic information systems and the use… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.