A new world order has been evolving since around 1990 or so, and we in the IT industry have responded to it with such efforts, fads, buzzwords, and new technologies as reengineering, the Internet, outsourcing, optimization, virtualization, and many others. However, we really have not seen the changes enabled by these new technologies and evolving global business needs holistically -- as a call for new ways of doing business -- and we certainly have not rallied ourselves as a profession to rethink the way we extract value from technology in our businesses.