Executive Summary

Strategic Business Planning: From Also-Ran to Market Innovator -- A Case Study

Posted December 31, 2007 | Leadership |

This is the story about a small New England business that, for many years, viewed itself as a manufacturing company. It struggled to compete with similar companies around the world by delivering a higher level of quality products than its competitors.

About The Author
David Rasmussen
Don’t have a login? Make one! It’s free and gives you access to all Cutter research.