Why might you want to model strategies? Well, my experiences in working with hundreds of organizations around the world suggest that strategies are often unclear, ambiguous, or muddled. Now there are plenty (possibly good) reasons why this might be the case — some of which I’ll cover here, but from an enterprise architecture (EA) perspective, one of the architect’s key roles is to proactively manage and architect change … and this requires some sense of future direction. So, in this Update, we look at some ways architects help key decision makers form, manage, and use their strategic knowledge in collaboration with enterprise architects.