Some of the most instructive examples of the future of IT taking shape have, in recent years, been in the pharmaceuticals industry. Companies in this industry have long understood the importance of revenue-side IT investments. Many firms have invested billions in what is sometimes called "industrialized drug research."
Advisor
Supporting Cheap and Rapid Iteration (with a Human Touch)
Posted April 19, 2006 | Leadership |
About The Author
Robert D. Austin is a Cutter Consortium Fellow and a member of Arthur D. Little's AMP open consulting network. He is a regular speaker at the annual Cutter Summit and often delivers Cutter Bootcamps. Dr. Austin served as a professor on the faculty at Harvard Business School for more than a decade, and then as Professor of Management of Innovation & Digital Transformation at the Copenhagen Business School in Denmark. He is currently Professor… Read More
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