Today's Business World Needs Contextual Craftsmanship

Posted March 31, 2010 | Leadership |

The promoters of craftsmanship1, 2 have brought to the discourse about software development a fresh emphasis on care, creativity, and professionalism. Craftsmanship is attractive to developers and business alike; too much poor software is produced nowadays, and such software is in nobody's interest. However, neither is idealized software craftsmanship, which ignores business realities. The gap between turning out software and crafting physical products is deep and multidimensional.

About The Author
Gil Broza
Gil Broza can help you increase organizational agility and team performance with minimal risk and thrashing. Dozens of companies seeking transformations, makeovers, or improvements have relied on his pragmatic, modern, and respectful support for customizing Agile in their contexts. These days, several of the world’s largest organizations are having him train hundreds of their managers in technology and business (up to CIO/SVP level) on practical… Read More
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