Advisor

Understand Value from the Customer's Perspective

Posted May 27, 2015 | | Amplify

Every software professional has an interest in technology adoption. In the short term, technology vendors want to sell their products and services; in the long term, they want to retain their customers and expand their success. IT departments want to contribute to the success of their organizations, to whatever extent that software can help, and maintain a good relationship with their customers, both internal and external. Adoption, however, is not something that software professionals can control in even the most hierarchical organizations. Therefore, their success depends on an important form of contextual knowledge: the patterns and anti-patterns of technology adoption among their customers.

About The Author
Tom Grant
Tom Grant is the former Practice Director of Cutter Consortium's Agile Product Management & Software Engineering Excellence practice. Dr. Grant's expertise in software development and delivery with a particular focus on Agile, Lean, application lifecycle management (ALM), product management, serious games, collaboration, innovation, and requirements.  Most recently, Dr. Grant was a Senior Analyst at Forrester Research. Previously, he served… Read More
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