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Using Analytics in the Big Data World: An Interview with Bart Baesens

Posted June 9, 2014 | Leadership | Technology |

Cutter: In your new book, Analytics in a Big Data World: The Essential Guide to Data Science and its Applications, you discuss how to target and leverage business opportunities using big data and analytics. Could you expand on what these business opportunities might be?

About The Author
Bart Baesens
Bart Baesens is a professor of Big Data and Analytics at KU Leuven (Belgium) and a lecturer at the University of Southampton (UK). He has done extensive research on big data and analytics, credit risk modeling, fraud detection, and marketing analytics. He has written more than 200 scientific papers, some of which have been published in well-known international journals (e.g., MIS Quarterly, Machine Learning, Management Science, MIT Sloan… Read More
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