Using Simple Analytics in a Real-Time Environment

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Using Simple Analytics in a Real-Time Environment

Article
Posted December 12, 2017 in Data Analytics & Digital Technologies Cutter Business Technology Journal

Matthew Ganis and Frank Coloccia eloquently explain that analytics is not a perfect science. Indeed, the authors judiciously argue that analytics is more an art than a science. They demonstrate their analytical approach with a direct and practical example of using Twitter data in real time to understand the sentiments (positive or negative) of trade show participants and to gain insights from them.