A Walk Around the Block: Blockchain for Digital Marketing

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A Walk Around the Block: Blockchain for Digital Marketing

Advisor
Posted August 1, 2017 in Data Analytics & Digital Technologies

At a recent Cutter webinar, an attendee asked how blockchain is being implemented in the digital marketing space and how the technology's inherent transparency and security capabilities can benefit digital marketing and advertising in general. Since we are seeing considerable interest in the subject, I examine it in this week's Advisor.