Every so often, you may come across an article that says something to the effect that "CRM isn't a product or technology but rather an attitude or mind set." Well, I've been thinking a lot about this concept lately and have come to the conclusion that done correctly, CRM is indeed both a particular mindset and a technology. Here's an example that I hope demonstrates why it is both.
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About The Author
Curt Hall is a Cutter Expert and a member of Arthur D. Little’s AMP open consulting network. He has extensive experience as an IT analyst covering technology and application development trends, markets, software, and services. Mr. Hall's expertise includes artificial intelligence (AI), machine learning (ML), intelligent process automation (IPA), natural language processing (NLP) and conversational computing, blockchain for business, and customer… Read More
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