What's Driving Corporate CRM Initiatives? Status and Satisfaction

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What's Driving Corporate CRM Initiatives? Status and Satisfaction

Posted November 30, 2001 in
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It seems as though you can't open a business or IT magazine without running across a vendor or company hyping customer relationship management (CRM). Unfortunately, opinions vary considerably regarding the real value of undertaking CRM initiatives. Opinions swing just as wildly as to what goals or trends are driving corporate CRM initiatives and what benefits organizations are hoping to gain from them.