Even the most mediocre high-school Spanish-language student is unsurprised that the Chevy Nova was not a success in Latin American countries. And it is little wonder that the Ford Pinto and the soft drink Fresca produced more adolescent giggles than sales in the same area. Unfortunate names for otherwise worthwhile products.
Advisor
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.