Who’s in Charge Here? The Rising Role of the Chief Customer Officer

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Who’s in Charge Here? The Rising Role of the Chief Customer Officer

Advisor
Posted November 28, 2019 in Business Technology & Digital Transformation Strategies


Chief Customer Officer

We are increasingly hearing about the role of the CCO — the chief customer officer — who has the authority to ensure that the organization provides a unified and seamless customer journey/experience across all customer channels and guides the adoption and dissemination of CX practices and technologies. But just how standard is the role of the CCO among organizations?