Executive Report

Zen and the Art of the New Social CRM

Posted March 31, 2010 | Leadership |

Abstract

A new generation of customer relationship management (CRM) is emerging. Social CRM brings the promise of Web 2.0 together with the allure of social networks. Is this a breakthrough for CRM? Or is it just another case of overpromise and underdeliver?

About The Author
Jim Love
Jim Love teaches in the master’s program at the University of Waterloo’s Centre for Business Entrepreneurship in Technology. Mr. Love was a founding partner at Performance Advantage, a strategic IT and business consulting boutique focused on outsourcing for the mobile, social, "IT as a service" world. With more than 35 years in business and technology, he has served clients ranging from multinational firms to entrepreneurial startups. Prior to… Read More
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