Alan Martinovich

Business Technology & Digital Transformation Strategies

Martinovich is a Senior Consultant with Cutter Consortium’s Business Technology & Digital Transformation Strategies practice; a Partner at Arthur D. Little (ADL), based in Boston; and heads ADL’s North American Strategy & Organization practice. Mr. Martinovich has over 20 years’ experience advising management on issues related to corporate compet­itiveness, business strategy, strategic marketing, and new product development. He has served both in an external advisory role and as an operating member of senior executive teams and has extensive experience in the industrial, healthcare, insurance, and telecom­munications sectors. Mr. Martinovich’s work has focused on helping clients, ranging from Fortune 50 companies to medium-sized firms, develop a disciplined approach to managing growth and shareholder value creation. He has also served as an advisor to investment groups, where he led engagements involving due diligence analysis, asset valuation, and management turnarounds. Previously, Mr. Martinovich was Managing Director and cofounder of Treacy & Company, a consultancy specializing in growth and innovation. Before that, he led the strategic marketing group at Level 3 Communications, a Fortune 500 telecommunications services company, where he played a leadership role in a number of successful corporate initiatives, including the development of Level 3’s pricing strategy and related capabilities, the creation of its VoIP strategy, and the formation of a business unit focused on serving the needs of large enterprises. Mr. Martinovich earned an MBA from Columbia Business School at Columbia University. He holds a bachelor of commerce degree in economics and marketing from the University of Toronto, Canada. He can be reached at consulting@cutter.com.