Einat Shimoni is a VP and senior analyst at STKI (Schwarzkopf The Knowledge Integrators, formerly META Group Israel). She has been analyzing and researching the applications package markets for the past 10 years, focusing on strategic enterprise applications, knowledge management, and collaboration; Web 2.0 and Enterprise 2.0; business Intelligence and analytical applications; and business process management and portals. Ms. Shimoni provides in-depth analysis on these markets with an emphasis on the Israeli IT market reality, including positioning of players and products in the Israeli IT market. Prior to joining STKI, she served in the IDF Chief of Staff office as a team leader. She frequently lectures at conferences, courses, and workshops, and was a course instructor of "Strategic Information Systems," College of Management, Tel Aviv. Ms. Shimoni holds a B.A. in Social Sciences from Bar Ilan University and an MBA from Tel Aviv University. For more information on Ms. Shimoni and her thoughts and views, visit her blog.