Francesco Marsella

Business Technology & Digital Transformation Strategies

Francesco Marsella is a Cutter Consortium Senior Consultant and a partner at Arthur D. Little, based in the Rome office where he leads the marketing and sales center of competence of both the Automotive and Manufacturing Goods Practice and the Strategy and Organization Practice. Francesco has served clients throughout Europe, supporting leading automotive OEMs on strategic and growth-related projects and large-business transformation programs. His expertise ranges from customer experience and digital marketing to pricing, and from go-to-market strategy and market-coverage optimization to performance improvement.

Francesco began his carrier in the travel and transportation industry, working at Atlantia Group as a project manager. He holds a Master of Business Administration at SDA Bocconi in Milan, is a visiting student at ESADE Business School in Barcelona, and a Master’s Degree in Engineering at Rome University “La Sapienza.” Francesco can be reached at

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