Rocío Castedo is a Principal at Arthur D. Little (ADL), based in Madrid, Spain, and a member of ADL's Technology and Innovation practice. Her main areas of expertise are IT strategy and operations, transformation projects, digitalization, and customer management. With 15 years consulting experience, Ms. Castedo has done related work for banks, insurers, and utilities, mainly in Europe and the Americas. Previously, she worked at Accenture, carrying out operations and technology projects in the financial services industry. Ms. Castedo earned a degree in industrial engineering from the University of Valladolid, Spain, and holds an MBA from the IE Business School, Madrid. She can be reached at firstname.lastname@example.org.