May American Programmer

5 | 1996

	The Outsourcing Contract: Seven Solutions to Minimize Risk
	The Long Tail: The Changing Role of Strategy, Systems, and Operations in the Era of the Informed Customer
	Turning the Long Tail on Its Head: Consumer Evolution and Informedness
	Carrying the Long Tail: Elevating Staff Ability to Manage Complexity at the Point of Sale
	Fattening the Long Tail Through Progressive User Adoption
	Fighting Back with the Long Tail: Linking Product and Distribution